Explore.Dream.Discover

Archive for April 2010

Trading off good writing for SEO?

Posted by: Alyssa Cashman on: April 27, 2010

I’ve been trying to do a little reading on SEO (search engine optimization) for my own benefit - talk about confusing! I’m sure if I really sat down and focused on it, I would be able to understand all the jargon, but when I’m skimming sources and books, it sure does seem like an awful lot [...]

Nonprofit journalism holds promising future

Posted by: Alyssa Cashman on: April 15, 2010

With ProPublica’s recent Pulitzer win in Investigative Reporting - after only two years of operation – nonprofit journalism organizations are getting more attention than ever. I think nonprofit journalism holds great promise, although there are certainly kinks to work out. More of these nonprofit groups are popping up across the country. In fact, my own professor, Stephen [...]

Is a Master’s in journalism important?

Posted by: Alyssa Cashman on: April 13, 2010

According to the US Bureau of Labor Statistics, the average print reporter makes about $33,000 per year. A year in the graduate program Northwestern’s Medill, arguably one of the best programs in the nation, costs a whopping $80,000 (including living expenses). So, can someone tell me how a masters in journalism would be beneficial to [...]

Dual degrees in journalism

Posted by: Alyssa Cashman on: April 9, 2010

The Graduate School of Journalism at Columbia recently announced their newest dual-degree program: Journalism and Computer Science.   According to the press release, the program’s aim is to:  ”provide graduate students with both the editorial and technological skills to produce new applications and online tools that could help redefine journalism in a fast-changing digital media environment.” [...]

Is PR “real” journalism?

Posted by: Alyssa Cashman on: April 7, 2010

The battle between PR and journalism goes back decades.  Reporters insist that public relations isn’t “real” journalism, while public relations workers constantly fight to be considered legitimate professionals.  Although both professions serve different purposes, in the end, the skill sets for both careers seem quite similar. In a recent interview with an international public relations [...]

Tags: ,

And the job hunt continues

Posted by: Alyssa Cashman on: April 4, 2010

While I was reading a recent article on unpaid internships, I saw the statistic that came out of a 2008 National Association of Colleges and Employers: nearly 83 percent of recent graduates had held at least one internship, compared to just 9 percent in 1992. That’s  a dramatic increase! So if the majority of recent [...]

Fundraising & Journalism

Posted by: Alyssa Cashman on: April 1, 2010

Word on the street is that the University of Iowa J-school will be implementing a new philanthropy and fundraising certificate come 2011.  Although I can’t say this has been confirmed, it sounded like a pretty sure thing. Personally, I wish this certificate had been around when I came to the UI, because I’m definitely leaning toward [...]


About Alyssa

Alyssa Cashman is a public relations professional living and working in West Des Moines, IA. She graduated from the University of Iowa with a BA in Journalism and Mass Communications,a minor in history, and a certificate in Entrepreneurial Managment.


Alyssa has more than two years of public relations experience and is currently an account executive at Hanser & Associates. Her responsibilities include social media management, media relations, strategy, and event planning for myriad local, national and international clients.


Alyssa is very involved in the Greater Des Moines community. She holds board positions for both Young Professionals Connection and Habitat Young Professionals and is actively involved in volunteer efforts throughout the area.


Interested in all aspects of public relations and journalism, Alyssa's interests include higher education, philanthropy, international issues, politics and travel.

My inspiration

"But things will happen to us so that we don't know ourselves. Cool, unlying life will rush in." -D.H. Lawrence


"20 years from now, you will be more disappointed by things you didn't do than by the things you did do. So throw off the bow lines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." -Mark Twain


"Words - so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them" - Nathan Hawthorne


"I became a journalist to come as close as possible to the heart of the world.” - Henry R. Luce


I can do everything through him who gives me strength - Phillipians 4:13

Top Posts

    My tweets

    Follow

    Get every new post delivered to your Inbox.