Explore.Dream.Discover

Archive for August 2010

Foiled by Interns Again…

Posted by: Alyssa Cashman on: August 25, 2010

Over the past week, interns and companies everywhere should have been making some mental notes on what not to do on social media. I refer to the recent controversy over the Ground Zero mosque’s Twitter account @Park51. Snarky replies to tweets against the mosque were rude, unprofessional, and even anti-Semitic at points. Now, I’m not [...]

“Mad Men” takeaways (beyond great wardrobe ideas)

Posted by: Alyssa Cashman on: August 2, 2010

If you’re in marketing or advertising – or just love great television/fashion – you probably love AMC’s “Mad Men.” The show harks back to the 60s, often called the Golden Age of Advertising. And beyond the fabulously handsome Don Draper, the scandalous affairs and super chic clothing, Mad Men offers some lessons still applicable to [...]


About Alyssa

Alyssa Cashman is a public relations professional living and working in West Des Moines, IA. She graduated from the University of Iowa with a BA in Journalism and Mass Communications,a minor in history, and a certificate in Entrepreneurial Managment.


Alyssa has more than two years of public relations experience and is currently an account executive at Hanser & Associates. Her responsibilities include social media management, media relations, strategy, and event planning for myriad local, national and international clients.


Alyssa is very involved in the Greater Des Moines community. She holds board positions for both Young Professionals Connection and Habitat Young Professionals and is actively involved in volunteer efforts throughout the area.


Interested in all aspects of public relations and journalism, Alyssa's interests include higher education, philanthropy, international issues, politics and travel.

My inspiration

"But things will happen to us so that we don't know ourselves. Cool, unlying life will rush in." -D.H. Lawrence


"20 years from now, you will be more disappointed by things you didn't do than by the things you did do. So throw off the bow lines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." -Mark Twain


"Words - so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them" - Nathan Hawthorne


"I became a journalist to come as close as possible to the heart of the world.” - Henry R. Luce


I can do everything through him who gives me strength - Phillipians 4:13

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