Explore.Dream.Discover

Resume

Related Work Experience

Hanser & Associates West Des Moines, IA  Sept. 10 – Present

 Account Executive

-       Worked with myriad clients in all areas of public relations  – media relations, event management, promotions, on-site media management, and strategizing

-       Managed social media networks for megabus.com – content creation, engagement, measurement and strategy

-       Helped managed media relations for Des Moines Home & Garden Show – created media kit, pitched media and tracked coverage (21:1 ROI)

The Meyocks Group West Des Moines, IA    May 10 – Aug. 10

  • Public Relations Intern

- Responsible for public relations campaigns for two clients: National campaign for non-profit and Midwest campaign for Iowa business

-  Wrote press releases, pulled media lists, wrote and proofread copy and made media calls for major health client

- Created social media strategy for local non-profit organization

The Daily Iowan Iowa City, IA               Sept. 09 – March 10

  • Metro Editor

-        Responsible for 20+ reporters – line edited articles, worked with reporters on writing/reporting skills, assigned articles

-        Served as a liaison to our sister TV station, helped coordinate convergence efforts

  • Metro Reporter – Schools reporter, projects                 Fall 07 – Aug. 08

-        Covered school board meetings and anything related to local school system. Also worked on in-depth investigative articles while on projects beat

-        Secondary focus – health articles e.g. women’s health, UI Hospitals and Clinics, health studies

-        Articles featured on CBSNews.com, CNN.com, U-Wire, and Washington Week Web site.

  • The Daily Iowan is an award-winning publication and is one of the top college newspapers in the nation.

Rockwell Collins Inc. Cedar Rapids, IA             June 09 – Aug. 09

  • Enterprise Communications intern

-    Media relations, employee communications, government relations

-     Wrote press releases, helped coordinate events, wrote feature articles for company magazine, assembled press kits

-        Only intern to write a feature story for the company magazine.

  • Rockwell Collins is recognized as a leader in design, production and service of communication and avionics electronics worldwide. Fortune 500 company with approximately 20,000 employees.

The Cedar Rapids Gazette Cedar Rapids, IA               Aug. 08 – Dec. 08

  • General assignment and public safety reporting intern

-        Several front page stories published

-        Wrote several articles a day, pitched my own stories to editors

-        Covered police and fire activity for several Eastern Iowa counties

-        Focused on community feature writing

  • Multimedia Experience

-        Basic video, photography, social media experience

  • The Gazette is among the top papers in Iowa with a circulation of around 50,000

Leadership Positions

Marketing Chair - Young Professionals Connection (Jan. 2012 – present)

Vice President of Communications – Habitat Young Professionals leadership board (Sept. 2011 – present)

Social Committee Co-Chair – Central Iowa Public Relations Society of America (Dec. 2011 – Present)

Education

The University of Iowa B.A. Journalism and Mass Communications

  • Minor: History; Certificate: Entrepreneurial Management
  • 3.71 GPA
  • On Dean’s list 2006 – 2010
  • Honors Student
  • Old Gold Scholar: Four-year academic scholarship

Activities

  • Volunteer at One Iowa – lead letters-to-the-editor campaigns and provide public relations counsel (2011- present)
  • Member, PRSA (2011 – present)
  • Member, American Marketing Association (2011 – present)
  • Member of Young Professionals Connection Marketing Committee – serve as  Juice liasion ( resulting in 2-3 placements per month) (2011)
  • Volunteer at Youth Emergency Services Shelter (2011)
  • Member, Kappa Tau Alpa – journalism honor society
  • Marketing Assistant at the University of Iowa Press (2009)
  • Newsletter at American College of Thessaloniki – Greece (2009)

Computer Skills

Microsoft Excel, Adobe Pagemaker, Photoshop, Illustrator; SaxoPress, InDesign, HTML, Adobe Dreamweaver, CisionPoint, MeltWater, Burrels Luce

Social Media

LinkedInTwitter, Blog

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About Alyssa

Alyssa Cashman is a public relations professional living and working in West Des Moines, IA. She graduated from the University of Iowa with a BA in Journalism and Mass Communications,a minor in history, and a certificate in Entrepreneurial Managment.


Alyssa has more than two years of public relations experience and is currently an account executive at Hanser & Associates. Her responsibilities include social media management, media relations, strategy, and event planning for myriad local, national and international clients.


Alyssa is very involved in the Greater Des Moines community. She holds board positions for both Young Professionals Connection and Habitat Young Professionals and is actively involved in volunteer efforts throughout the area.


Interested in all aspects of public relations and journalism, Alyssa's interests include higher education, philanthropy, international issues, politics and travel.

My inspiration

"But things will happen to us so that we don't know ourselves. Cool, unlying life will rush in." -D.H. Lawrence


"20 years from now, you will be more disappointed by things you didn't do than by the things you did do. So throw off the bow lines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." -Mark Twain


"Words - so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them" - Nathan Hawthorne


"I became a journalist to come as close as possible to the heart of the world.” - Henry R. Luce


I can do everything through him who gives me strength - Phillipians 4:13

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